Skip the Guesswork: How to Find Best Selling Digital Products for Your Etsy Shop

Let’s be real: finding a side hustle that actually fits into the chaos of fatherhood can feel impossible. You want something that doesn’t require a massive inventory, can be done on your own time (like after the kids are finally asleep), and has the potential to bring in some extra cash for family adventures or just a little breathing room.

That’s where selling digital products on Etsy comes in. It’s a low-overhead way to get into the ecommerce game. No shipping, no storage—just you, your creativity, and a laptop. But with millions of listings on Etsy, how do you figure out what to actually create and sell?

You don’t just throw spaghetti at the wall and hope it sticks. You need a plan. Here’s a no-BS guide to finding best-selling digital products on Etsy so you can start building a side hustle that works for you.

Step 1: Start Your Recon on Etsy

Before you even think about creating a product, you need to become a bit of a detective on Etsy itself. This is where you’ll get a real-world feel for what’s currently popular.

• The Etsy Search Bar is Your Best Friend: Start typing in broad keywords related to digital products like “digital planner,” “social media templates,” or “printable wall art.” Pay close attention to the auto-suggestions that pop up. These are real searches from real customers, giving you instant insight into what people are looking for.
• Look for “Bestseller” Badges: As you browse, keep an eye out for listings with the “Bestseller” badge. This is Etsy’s way of telling you that a product is flying off the virtual shelves. Analyze these listings. What makes them so popular? Is it the design, the niche, the price?
• Check Out Top-Selling Shops: When you find a bestselling product, click through to the seller’s shop. Look at their other listings. Do they have a clear niche? How many sales do they have? Reading their reviews can also give you a goldmine of information about what customers love and what they might be missing.

Step 2: Validate Your Ideas with Keyword Research

Once you have a few ideas percolating, it’s time to dig a little deeper with some keyword research. This will help you understand how many people are searching for your product idea and how competitive the market is.

There are several tools out there, both free and paid, that can help with this:

• eRank: This is a popular tool among Etsy sellers, and it has a free plan that’s great for getting started. You can use it to check search volume, analyze the competition, and get ideas for related keywords.
• Alura: Another solid all-in-one tool, Alura also offers a free plan and can help you with keyword research and product analysis.
• Google Trends: While not specific to Etsy, Google Trends can give you a broader view of whether a niche is growing or declining in popularity.

When you’re researching, you’re looking for that sweet spot: keywords with a decent search volume but manageable competition. A super-specific “long-tail keyword” (like “minimalist weekly meal planner for busy dads”) might have fewer searches, but the people searching for it know exactly what they want, making them more likely to buy.

Step 3: Identify Evergreen and Trending Niches

To build a sustainable side hustle, it’s smart to have a mix of products that are always in demand and some that capitalize on current trends.

Evergreen Niches: These are the products that people are always looking for. Think about major life events and common needs:

• Planners and Trackers: Budget planners, fitness trackers, meal planners, and goal-setting worksheets are always in demand.
• Templates: Social media templates (for Instagram, Pinterest, etc.), resume templates, and business card templates are consistently popular.
• Special Occasion Printables: Wedding invitations, baby shower games, and birthday party decor are perennial bestsellers.

Trending Niches for 2025: Keep an eye on what’s new and next. Here are a few trends to consider:

• AI and ChatGPT Prompts: As artificial intelligence becomes more mainstream, people are looking for curated prompts for everything from content creation to business planning.
• Notion Templates: This all-in-one workspace has a dedicated following, and users are always on the hunt for templates to organize their lives and businesses.
• Customizable Digital Art: Think personalized family portraits (even of pets!) or custom wall art with meaningful quotes. These make for unique and thoughtful gifts.

Step 4: Find Your Unique Angle

Here’s the most important part: you don’t need to reinvent the wheel, but you do need to find a way to stand out. The easiest way to do this is to serve a specific audience.

Instead of creating a generic “meal planner,” what about a “meal planner for dads who hate cooking”? Or instead of generic “wall art,” what about “printable art for a dad’s man-cave or home office”?

By niching down, you’re not competing with everyone. You’re speaking directly to a specific group of people with a specific need. As a dad, you have a unique perspective that you can leverage. Think about the challenges you face and the things you’re passionate about. Chances are, other dads are right there with you.

Ready to Level Up?

Finding a best-selling digital product for your Etsy shop isn’t about having a crystal ball. It’s about doing your homework, understanding what people want, and finding your unique corner of the market.

It might take some trial and error, but by following these steps, you’ll be way ahead of the game. You’ve got this. Now go build something awesome.