I love this video from Kurzgesagt. It does a great job of explaining why change is so hard.
….to achieve your goals, you have to become a different person. Someone who is consistent, puts in more effort, has discipline and willpower. Maybe you have tried your hardest to be like that. And it worked! For a while. Until you find yourself slipping back into your old ways. In the end, you always seem to fail. And with every failed attempt, you become more and more frustrated and annoyed with yourself.
If you believe “success and hustle” internet, it is all your own fault: if you don’t succeed, you just didn’t want it enough and the failure is all you. But change is actually hard. But as with most things in life, understanding why makes things easier.
This is one of the reasons I love POD so much. Unlike blogging or affiliate marketing, it doesn’t always take long-term consistent effort. You can start up your store, take a break for awhile, then come back to it.
That’s they way I’ve built my shops. Start with a high energy launch, then get busy with life. Follow that up with a few sales, more motivation, then more life. I’ve gone through this cycle multiple times, and while I’ve seen more sales when I put in the effort, I’ve never gone to zero sales when my effort went to zero.
And each time I’ve come back, my focus was more refined and longer-lasting. So if you’re the same way, then maybe print on demand is a great side hustle for you to get started.
Source: Kurzgesagt – In a Nutshell via Kottke.org
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